Organizational Change Initiatives - Change Management Training - Corporate Culture Assessment - Types of Corporate Culture

This page outlines the Multi-Directional Corporate Culture and the Corporate Culture Change steps required in Organizational Development to help them evolve to a greater and more effective work culture. The Corporate Culture Characteristics are as follows:

Multi-Directional Corporate Culture


  • Little communication
  • People involved within their own departments only
  • Loyalty is to specific groups and not to the organization
  • Cliquish
  • Lots of gossip
  • Critical of other departments
  • Little cross-departmental cooperation

Primary values of a Multi-Directional Culture are:

  1. Don’t get involved in other people’s business
  2. Responsibility stops at your own job description

Considerations in Evolving a Multi-Directional Culture:

  • Does the organization have a common goal that everyone can “Relate to”?
    • Consider finding out what people like about the organization, use that to formulate a reason for the organizations existence (besides making money)
    • Use this consistently in all internal communications to reinforce a common    vision.
    • Include contests and rewards for individuals who best demonstrate that vision

  • Does your organization have an effective internal communication system of process?
    • Does senior management still communicate with the staff? Senior management should make regular appearances and address the issues to the entire organization.
    • Do you have a feedback system and a reward system for using it? Get one.

  • Are departments segregated?
    • Do you have Standard Operating Procedures for cross departmental cooperation? Get your staff to vent their frustrations and use that to make SOP’s that solve these frustrations.
    • Implement these immediately and get the frustrated staff to carry it through.

  • Train your staff in communication awareness
    • Apply Directive Communication psychology principals to cultivate an awareness of group dynamics and the psychology of cooperation and communication
    • Use Communication multiplying tools such as the CBC Cards

  • View the results and maintain the strategies