Primary Values of a Brand Congruent Culture are:
Believe what you say
Live what you believe
Product/Service Improvement is everyone’s responsibility
Considerations in Evolving a Brand Congruent Culture:
- Cultivate a continuous improvement campaign for the individuals
- Infuse the idea that leadership is not a position but an identity that lets you excel in your endeavors.
- Apply Directive Communication based Leadership training to align your people with an organisation centered leadership identity
- Empowerment only works if people use it. People must be developed as leaders in their own areas.
- Excess bureaucracy and control kills empowerment and leadership development.
- Alignment of personal and organisational/group goals and values is essential for evolving to the next step
- Apply Directive Communication psychology alignment strategies such as the 6 step Creative Synergy Program